internationalization strategy
2017-03-24 09:47:36
When entering the international strategy of China's accession to the WTO, many companies respond to the call to go out, but it is very difficult to go out, and then back to continue to make a license. The Group believes that within the country without famous brand “ ” “, not exports, but exports brand, and put forward the ” “ &rdquo, &ldquo for the chess master;; the first easy ”, first enter the developed countries to create famous brand, with the potential of developing countries into the sweep down irresistibly from a commanding height.
In 2000, the group established the first overseas industrial park in the United States, have a lot of questions, then a lot of media that the United States to China factories to set up factories, the opposite group went to the United States to set up factories, finally ended in failure. The media has an article entitled 5 words “ remind Aman Chang ” and media, said: “ other enterprises to invest in the United States are not successful, the group is also very difficult to succeed, ” “ group is not at home to eat meat, but foreign bones, soup.
Just look at that time, the group to the United States to set up a factory must have cost advantages, but from today's perspective, this is a highly prospective and correct decision, the group today meet the local consumers demand is relying on the United States South Carolina factory group. 2001, the United States local government to thank the group for the contribution made by the local government, named a road near the factory group road, which is the only road in the United States named after the Chinese brand.
Group to create an international brand is in accordance with the “ go out, go into, go up ” “ three step &rdquo. “ go ” stage group entered the mainstream market gap to foreign products; “ go ” stage, group into the local mainstream channels to mainstream products; “ go to ” stage, group has become the mainstream of local brands to high-end products.
In this way, the group gradually establish a brand in the international arena, the Chinese brand to become a global representative.
International
